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Tom Stillman, who owns a Miller beer distributorship in Earth City, was intro’d as the new
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The second announcement, that Blues games will be aired on KMOX in a multi-year agreement starting in the fall, is of more interest to Blues fans. It’s also of more significance to the re-building of the team itself.
I’m not telling you anything you don’t already know when I say that KMOX’s image as a sports radio station…particularly the “Sports Voice of America”, as it once billed itself… has come
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As the current radio rights agreement with 550 was nearing an end, there was apparently a fair amount of competition among the broadcasting companies in town to land the Blues next deal. On the face of it, this was a slam-dunk, mail-it-in, no-thinking-required, call for Blues ownership and management. To have a station with the reputation of KMOX as your exclusive playgroun
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What’s interesting here…and what I will be curious to watch…will be the form that the new Blues/KMOX relationship takes. Why? Because the Blues are buying the time and will be selling and producing the broadcasts themselves…as I understand it. Brokering out the time to the Blues puts KMOX in a less passionate business position than if they had bought rights and stood to profit based on their own sales and promotional efforts.
So, just how excited will KMOX be to promote the games? Will the sports shows focus on hockey? Or will the station fall into the trap of talking about baseball (which is King.. right now anyway…in St. Louis) and football which is currently more popular too, to the detriment and exclusion of the Blues? Promises have been made to do a Friday night hockey show...a Sunday morning segment...and a drive-time segment. That's all fine. But there also needs to be a "hockey mentality" at the station. Simply fulfilling those promises won't require much in the way of commitment to the hockey fans of St. Louis.
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