As a young radio broadcaster, aspiring to do sports play-by-play for a living, I was taught a valuable lesson once that I would like to share with anyone who is of a mind to listen. The actual instruction will come at the bottom of this post. In the meantime let me explain what got me thinking.
My wife and I, and our oldest son, spent the weekend in Chicago visiting my youngest son who attends DePaul University. While there, we did a lot of shopping, eating at restaurants, and looking around. We even spent some time in the Wrigley Field area at the conclusion of Saturday's Cardinals-Cubs game. What an interesting synergy when St. Louis and Chicago fans stuff themselves into a small area. We spent about a half-hour at the Cubby Bear to "drink in" the post-game hijinks of the Cards/Cubs rivarly on the day the Redbirds clinched the division. Lots of fun.
But I digress. We headed back for St. Louis mid-afternoon Sunday. After clearing the Windy City suburbs and post-Bears/Lions traffic, I decided to try to pick up the Rams/Cardinals game on KTRS. Just south of Joliet, we were a good 260 miles from St. Louis, and the 550am signal came booming in. So, I was able to listen to almost the entire broadcast by Steve Savard and Jack Snow as we headed south on I-55. For the most part, a decent call of the game. But I was frustrated at times by the effort that I had to put into it.
What do I mean by that? Steve Savard seems like a nice man. But he exhibits a play-by-play style that many younger broadcasters, especially those who are also TV sports anchors, have. They do radio play-by-play as if it were a television broadcast. I mean, they describe the action as though the listener can also SEE the game. This is an understandable habit as we all are video animals these days. When you see highlights, or play-by-play on television, there is no need for the announcer to do a good radio play-by-play description. Such as:
-The weather.
-The color of the uniforms.
-The direction the team with the ball is going.
-To what side of the playing field the ball is thrown.
-The type of formation the offense displays.
-The size of the crowd.
You get the idea... All of the things the listener CAN NOT SEE FOR HIMSELF!
Often, this manifests itself with the announcer saying things like:
In baseball-- "That one's hit deep to left field" That what? Was it a pitch down the middle? Was it a curve ball? Is it a line drive? Is it a high fly or a beach ball?
In football: Out of nowhere--"There's a pass to the sideline" Where were they on the field? What down is it? How many yards for a first down? What formation were they in? What's the defense doing? Who are the wide receivers? How many are there? Which sideline? etc. etc.
I could go on and on. But the announcer operates under the assumption that his audience sees what he is seeing.
This is the area where Mr. Savard's technique...and that of many of his current colleagues... falls short in my book. It's a common problem among the current generation of broadcasters who have grown up with video. Back when some of us "old dudes" were learning the business, very few games were actually on television. The occasional baseball "Game of the Week" was televised. NFL games were not nearly as plentiful. ESPN, and the constant stream of video highlights, was way off in the future. So, the radio broadcast was our primary exposure to sports. The current crop of guys has grown up with the mindset that every piece of audio is an accompaniment to some video. But, as with the Rams-Cardinals game that I was tuned to yesterday, that's certainly not true. I was begging for someone to "put me at the scene".
The end of the game was a perfect example. Kurt Warner marched the Cardinals down the field on a drive for the potential winning touchdown. But I couldn't visualize whether the sun was at his back, or in his eyes, or for that matter if the sun was even a factor (many times it is at Sun Devil Stadium). He threw several passes where receivers were tackled inbounds, which kept the clock running. But I didn't know if the passes were inentionally thrown over the middle, or if they were thrown to the sideline and the receiver couldn't get out of bounds. There were times when the ball was thrown to the sideline..but I didn't know who the intended receiver was...or which sideline it was. Long pass? Short pass? Swing pass? Didn't know. On the play where Adam Archuleta of the Rams sacked Warner to essentially end the game, unless I missed it, there was no mention of whether Archie (I'm not much on nicknames either)came through the line to make the play...or from one of the sides. I'm talking about basic description of the action.
The lesson I learned about this early in my career was simply this--On radio, you describe the action as if everyone in your audience is blind, and has never seen anything, let alone a sports event.
To be an effective radio play-by-play person, describe everything you see in detail because the audience members, sightless or not, don't see what you're seeing. This lesson came to me not from Jack Buck, or Dan Kelly, or any of the broadcasters that I've been fortunate to be around. It came from a listener in O'Fallon, Illinois who used to catch my descriptions of high school and college games on the old WIBV. He had heard some of my poorly-worded efforts and decided to call me with some advice. He was blind.
His critiques made me realize that in order to be effective for everyone, a play-by-play radio broadcast must be geared to basic description for the benefit of every potential listener. Less analysis...more descriptive phrases...more atmosphere...more scores...more setting up the play...more situational description.. and attempts to involve the listener in the actual experience. It may seem elementary at times, but it's not about you being there...it's about the listener being there.
It was a powerful lesson from a man who had no broadcast training...but was the perfect professor. Since then I always tried to become "the eyes" of my listener. Many of today's broadcasters could benefit from my sightless friend's advice. Paint a vivid picture. Radio is a medium for great storytellers.